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Recently a friend and I were talking about hair. We do this a lot, and it’s amazing how much time we can spend talking about it. Embarassing, really.

But I digress.

In our conversation, she at one point exclaimed “I can do my taxes online. I can order pizza online. Why can’t I book a freaking haircut online?”

This made me laugh. But she’s got a point, doesn’t she? The salon she goes to is still (gasp) using some magic combination of an appointment book and Excel spreadsheets to run their business. And I’m assuming they own stock in 3M because they use enough Post-It notes to fill a landfill.

I recently wrote a post about technology adoption, and where people fall on the “curve.” The salon my friend goes to is probably in the late majority. She’s probably in the early majority. She wants to book online. They don’t offer it, not because the technology doesn’t exist, but because they don’t see the value in it.

But doesn’t the value lie in offering services that your clients want?